Steam has the ability to be an amazing platform for distributing Windows PC, Mac and Linux games, but it’s also very difficult for small teams without a lot of experience to “do it right” when it comes to self-publishing their games. We offer a number of services to our partners that enable them to focus on creating the best games, while we handle the marketing, creative, public relations, social media, community and other grunt work not related to game development. We have the ability to get games on all of the major distribution platforms, and understand the requirements, as well as the nuances of each system.
To build a successful publishing operation, you need to be able to do the following:
Launch Window Scheduling
Store Setup (multi-lingual)
PR Asset Planning and Creation
Marketing/Ad Creative and Asset Creation
Social Media Planning
App Upload and Approvals
Pre-launch Media and Influencer Planning
Sales and Promotions
Influencer Outreach and Coordination
Media Relations and News Distribution
Social Media Marketing
Marketing Contests and Promotions
Community Growth and Maintenance
Ongoing Media and Influencer Engagement
The average game takes 2-3 dedicated resources over its lifecycle to handle all of these tasks, so as a developer, you need to ask yourself if you want to bring these tasks in-house, or if you want a partner.
We recommend finding a partner in most cases, but with a reasonable revenue model that appreciates the time and effort you have put into your game.
Our game evaluators are looking at hundreds of games each year and we would love to see what you are working on if you are looking for publishing and distribution help. Feel free to Contact Us if you have a game that might be of interest.